* Audience Architects Focus Group Report

In October of 2011, Audience Architects, with the support of the Arts Work Fund for Organizational Development and the Illinois Arts Council, conducted a needs assessment of the Chicago dance community to enhance the understanding of priority concerns amongst dance organizations.

Three separate focus groups were conducted. Participants of these focus groups included independent artists, venues and dance companies, which were grouped by budget size. Marketing consultant Carol B. White led each group through a discussion to receive feedback on a wide array of interests and needs.

The results have been synthesized in to the attached document. Feel free to download
the full report.

Audience Architects_Focus Group Report_2011

Please direct any questions or comments about the report to Heather Hartley at heather@audiencearchitects.com