Citywide Marketing Initiative

Audience Graph

In 2015-2016, Audience Architects will lead the dance field like never before with a CityWide Marketing Initiative for Dance

The initiative marks a new era of collaboration in the Chicago dance community, as 20 organizations have already committed to Partnership on a shared marketing and advocacy effort, led by Audience Architects. The 18-month campaign, which began with community-driven planning efforts in the summer of 2015, has the potential to promote more than 200 dance organizations and connect the public to dance in Chicago like never before.

The AARCH member organizations that will be Partners in the Citywide Campaign include:

City Wide Marketing Campaign Member Participants


The Citywide Marketing Initiative is funded in part by the National Endowment for the Arts, the Joyce Foundation and NIB Foundation. Additional support for the Citywide Marketing Initiative is provided by DanceBuilders, a new, dynamic membership opportunity for dance lovers who believe in the transformative power of dance, value the growth of a strong dance sector and want to support Chicago’s role as an international dance capital.

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Capacity building support provided by: