About Us

Audience Architects is a dance service organization whose mission is to build and engage dance audiences in Chicago and advocate for Chicago dance. We exist to provide Chicago dance organizations with increased visibility, expansive resources, & forums to showcase & share their talents. Our flagship program, SeeChicagoDance.com, an audience development website which launched in 2005, drives ticket sales for dance in Chicago and has grown to become the most comprehensive source of information on dance in Chicago, offering thousands of patrons feature stories and reviews, discount ticket offers,  and in-depth information on more than 200 dance companies and organizations.

Audience Architects also hosts professional development workshops for artists, convenes the dance industry quarterly for networking and shared learning opportunities, and hosts numerous events, artists discussions, and showings,  to engage and inform the public about Chicago’s vibrant and diverse dance scene.

Audience Architects grew out of The Chicago Community Trust’s five-year Dance Initiative, which, among other things, funded a multi-year market research study on how to build dance audiences. One of the resultant projects was SeeChicagoDance.com, an audience development website, which launched in 2005 and drives ticket sales for dance in Chicago. With its comprehensive calendar, discount ticket sales program, email newsletter and database of proven dance patrons, the site quickly proved to be a success. It was clear that it needed to continue beyond the duration of the Dance Initiative, and Audience Architects was co-founded by Carol Fox and Niki Morrison as a 501c3 organization in 2008 to ensure that vital audience development services would continue for the Chicago dance field.


Programs for the Public: 

is the most comprehensive source for Chicago area dance performances and events. Find a calendar of events, ticket deals, and in-depth news and reviews at this audience focused site for dance lovers in the Second City.

MovingDialogs_FINALMoving Dialogs, a forward-thinking six part discussion series  for artists and audiences that broadens and deepens diverse communities’ understanding of our multi-cultured, multi-ethnic, multi-ability city.

Chicago Dance Month,
a month-long celebration that highlights the breadth, variety, and artistic richness of the Chicago dance community by promoting a wealth of dance performances, educational opportunities, and other events, in partnership with various venues and organizations across the city.


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Audience Architects is a member of Dance/USA’s Service Organization Council.
Audience Architects is funded in part by the Arts Work Fund for Organizational Development, Alphawood Foundation Chicago, Bloomberg Philanthropies, the Doris Duke Charitable Foundation, Gaylord and Dorothy Donnelley Foundation, the Sage Foundation, John D. & Catherine T. MacArthur Foundation, a CityArts Grant from the City of Chicago Department of Cultural Affairs & Special Events, the Illinois Arts Council Agency, and numerous generous individuals. Thank you!